This series tells the story of Park Sae-roy, who opens a restaurant in Itaewon after having spent a few years in prison for beating up Jang Geun-won, the son and heir to Jangga Group. The two have a rough history and now, with a fresh start, Park Sae-roy wants to not only franchise his restaurant DanBam, but have it overtake Jangga Group as a household name. (His ultimate goal is to get revenge for his father’s death, which was caused by the Jangga family.) The CEO of Jangga Group is a self-made man of success and he will not let Park Sae-roy defeat him or his son. The two engage in a power struggle throughout the entire series that’s filled with juicy plot twists and turns.